40th Anniversary of the Internet

Streaming live and recorded.

The 40th Anniversary of the Internet
Oct 29, 2009

Len Kleinrock, Distinguished Professor of Computer Science, UCLA Engineering opened with comments.
(The slides went fast but here are some notes:)
- 1960 - Leichliter - ARPA guy had a vision of a Galactic Network Theory of packet networks.
- In 1908, Nikola Tesla predicted a world that very closely resembles the Internet
- First message was LO (the system crashed upon type the G - for LOGIN)
- Charlie talked to Bill over the phone from UCLA to SRI
- 1.6B people now on the net
- Graph: Number of people and percentage from different countries
- Graph: Time to take apps to reach 50M users - radio, TV, FB LinkedIn, Twitter, etc
- Mobility and the Long Reach
- Urban nomads - defined by what they DON'T carry because they know or expect access everywhere
- Applications are ahead of the technology
- Location Based Services - on your Fingernails
- mass personalization, video addiction, LBS, smart spaces

Nicholas Negroponte
- "The internet as a weapon of mass instruction"
- One Laptop per Child:
- In cambodia - village kids got laptops, charged them at school - took home - was the brightest light in the home - it illuminated the room.
- Uruguay - a teacher asked for early retirement when she heard the laptops and connectivity were coming. Then she changed her mind; created a postage stamp for OLPC.
- 1.1M now in the hands of children in 31 countries
- Can load 100 ebooks - trojan horse model
- Challenges; theft, maintenance, misuse

Arianna Huffington
- Grassroots efforts on the internet is only successful if the message is clear.

Isaac Mao
- Asked Google to NOT censor it's content in China.

John Taylor, Duran Duran
- Music purist that enjoys listening to vinyl but also exploits technology to enjoy music

John Perry Barlow, EFF
- "The internet is the best technological advancement since the capture of fire"
- Social Shifts:
-- Bar fights are now thwarted by Googling the right answer to an argument
-- It's easy to get a girl's email address; now must impress her with eloquence online to get her phone number.

Mike Morhaime, Frank Pearce, Blizzard Entertainment
- History of World of Warcraft and battle.net
- 4000 employees globally, 2500 for customer support
- 11M users paying $30/month
- Coming: Appstore-lie model to create platform to host users' content/games
- "If you let them come, they will build it." - John Barlow
- Q: "Do you feel a need to provide a social good with the large user community you've built?" A: Our main intent is to entertain.

Regina E. Dugan, DARPA
- Darpa challenge - locate 10 balloons and win $40K
- Call for service to the nation; need more scientists to help

Chris Dominguez, getback.com
- 30% total time spent online
- $22B online ad spend
- 10% of total media ad spend

Shiva Shivakumar, Google
- Cloud Computing
- Google data center produces its own cloud with the cooling systems on top of the building.
- There is a world market for 5 computers - T.J. Watson, IBM 1943
- Much misinformation on Google Cloud - Crossover comments between Google Apps vs Google App Engine (portability,

Sol Lipman, 12seconds.tv
- Cross between YouTube and Twitter
- Brings humanity to the internet
- 12 second maximum length

Thomas Gewecke, Warner Brothers
- Impact of Internet on Media
- Making old or low-volume content available by DVD pressed on demand

Gary Bridge, Cisco
- Where is technology going?
- An incredible trajectory of: Video, Mobile devices, platforms, unified communications, multimedia
- What will we do with the technology?
- World population trends are forcing us to delay retirement, decrease benefits, or increase productivity
- Collaboration will enable the necessary productivity

Kevin Kimberlin, Spencer Trask and Co.
- Wave Division Multiplexing allows 100,000 more bandwidth over fiber
- Recent demonstration of moving 1PB in 12 hours
- icarpool com, Lakshmi Krishnamurthy won $50K for congestion challenge

Sam Lessin, Drop.io
- Value of information is based on its scarcity
- AWS = a Metropolis due to cost sharing and compounding return on centralized scale
- Breakdown of APIs could cause the next financial crisis

Mark Bregman, Symantec
- Hacking evolved from graffiti to a professionalization of cyber-crime
- 90% of email is SPAM
- Cyber-crime market exceeds the illegal drug market
- 1.6M malware signatures in 2008 - more than the cumulative prior 16 years - can't keep up
- Using heuristics, behavioral, reputation base

Josh Green, Mohr Davidow Ventures
- Today's challenges include needing 5million uniques for a VC to be interested
- The bubble is not coming back
- Opportunity is large online (mostly mobile); fast growth and user acquisition models, multiple viable monetization models, low capital requirements, fail early and often.
- Funding Social gaming, Enterprise collaboration, Virtual goods

- Len says there is a lack of architecture in the internet to allow authentication of user and file identity. It wasn't needed or foreseen at the beginning.